I remember H&M's problematic ads here in the states and I haven't patronized them since. After reading your article, I see I made the right decision. My heart aches for your friend because most of us have been in similar situations and have felt the embarrassment of being falsely accused because of the color of our skin. I'm glad you both are taking action because Black dollars support SO MANY economies around the world so we do have the POWER. I will share your story as well to help spread the word. Thank you for sharing.